Meet The TBC: “Creating a Professional Impact Video.”

CTE Foundation hired Petaluma High School's Trojan Broadcast Channel to make our 2025 impact video for Spark the Future. Students like Addie L. found their own story inside it.

Featuring Addie L. and the Trojan Broadcast Channel

"It's funny, I wasn't actually supposed to be in this class. I had signed up for 3D animation with computer science as my backup. But I guess those ones had filled up, so I ended up here." said Addie L., student in Petaluma High School’s Trojan Broadcast Channel.

That's how a lot of the best stories start.

When CTE Foundation needed a video to show what career-connected learning actually looks like across Sonoma County, we didn't hire an agency. We hired Petaluma High School's Digital Media class - Trojan Broadcast, run by Mr. Dawsari - and handed over the whole thing. Planning, filming, producing, editing. All of it, done by high school students.

They took the assignment seriously in a way that shows in the work. The crew traveled to three campuses - Petaluma High, Analy High, and Casa Grande High - and interviewed students and teachers at each one. They came back with a football player who found a way to stay in the sport without putting his body on the line, and now looks for any chance to help someone else get on the field. A future mechanic who understands that the trade runs on experience, and that the class is where the experience starts. A student headed into criminal justice who wants to be an FBI investigator.

They also got the teachers, who said the part that's easy to leave out of a highlight reel - that what keeps them going is watching students find a passion of their own. One put it plainly: kids are interested, they're passionate, and they're willing to work hard because they can see a future for themselves.

Somewhere in the middle of collecting all this, Addie noticed something about herself.

"What I didn't expect when I agreed to work on this project was how similar my experience would be to some of the students we interviewed," she says. "For me, Trojan Broadcast has become more than just a class. It's become my passion."

The students she interviewed said versions of the same thing. One said the class was preparing them for college and the career after it. One said that without it, they'd be heading to college and be completely lost. One said it opened their mind to new things, and better things.

And Addie, who wanted 3D animation and got digital media instead: "Without this class, I don't think I'd have the same goals and passions that I do now."

We were proud to recognize Addie and the Trojan Broadcast team for this work at Spark the Future 2025. The video now represents more than 145 CTE classrooms across Sonoma County - and it exists because a group of high school students knew how to make it.

There's one more moment in the film worth sitting with. Students and teachers, one after another, saying thank you. It's aimed at the industry partners and supporters who make these programs possible. It reads differently knowing the people who assembled that sequence were themselves the product of a program someone chose to fund.

Trojan Broadcast is a student-run production program at Petaluma High School, and they take outside work. If your organization needs video - event coverage, promotional pieces, storytelling - you can hire them at trojanbroadcast.org.

Watch the video Trojan Broadcast Channel made for us below!